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Choice Hotels International, 1995. Case Report
Author: pantharee

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Executive Summary
Choice Hotels International, Inc., was the second-largest hotel franchising company based in the United States in the year of 1995. It had gained much reputation in the budget market and in its franchising system for quick penetration of the market. In 1995, the group was managing 7 brands, namely Clarion, Quality, Comfort and Sleep under the Sunburst Group; and Econo Lodge, Rodeway and Friendship under the Economy Group. Choice nearly doubled its net income from 1990 to 1994 and the growth was predicted to continue after the downturn in the early 1990s.
However, along...

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