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Business Plan
Author: adaoada

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Business Plan
Name: Plastex Pty Limited
Location: Sunshine coast
Owners: David and Emily Anderscott
Date of the plan issued: 10/05/2004
Executive Summary
Plastex Pty Ltd produces and sells two versions of floaties (named Product 1 and Product 2) made of special treated plastic material, which enable people learning how to swim to float. Product 1 currently sells at a higher price than Product 2 but is cheaper to manufacture than product 2. The products are not complementary that means customers usually buy one or the other instead of both. They are durable goods so repeat purchases are r...

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