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Warren Soft Drinks Limited Case Study Analysis 1
Author: GeorgePapadopoulos

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Warren Soft Drinks Limited is a company which operates in Britain, selling soft drinks in three ways: wholesale, retail and through its own vending machines. It has three ranges of products: carbonated drinks, mineral waters and still concentrates. Its competitors differ from market to market. First of all, it has to compete with Coca Cola and Pepsi Cola (and the rest of the products under the same umbrella), the two leading brands in carbonated drinks. Then it has to compete with other drinks which are either privately-made and have the competitive advantage over price, like...

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