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Work details
Coca Cola: An introduction and brief analyis of its strategic position
Author: ifonlyiwasher
 

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Language:
English
Pages:
1 (standart text format)
Type:
Essay
Category:
Miscellaneous
Published:
03.09.2006.
File size:
2 Kb
Paper ID:
241312

Extract from paper:

Coca cola is a most valuable brand, worth a staggering $69.9 billion. It's also arguably the most ubiquitous brand in the world with its products advertised distributed from Cameroon to Cambodia. An iconic brand name that is synonymous with its sector, Coca-Cola has dominated the soft drinks market since its launch nearly 130 years ago, growing to own 300 brands in 200 markets.
It's a global institution a corporate myth-maker that has a dedicated section on its website called "Cokelore" which demystifies stories such as how its advertising created the image of modern father Christmas in 1...

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