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Business & Commerce
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Fast Food Retailing in Australia: A specific analysis of McDonalds and Subway.
Author: ifonlyiwasher

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The aim of the business report is to discuss the Australian Take Away Industry as a whole, taking into account all the elements which affect the industry. This includes both external and internal markets. The Take Away industry has quickly diversified and expanded with an increased number of substitutes and competitors. In order to achieve a thorough analysis of the industry, a comparison of two competing organizations has been offered, retrospectively.
Discussed will be key marketing strategies, target markets, market share, advertising executions and market position. Once...

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