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Sales Management-Warren Soft Drinks Ltd. Case Study
Author: GeorgePapadopoulos

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Warren Soft Drinks Ltd is a company which operates in the very competitive market of soft drinks with giants like The Coca-Cola Company and PepsiCo as competitors, but with even less significant ones like Tango and Virgin Cola, as far as carbonated drinks are concerned. In the mineral waters and still concentrates markets the competition is less fierce but existent all the like.
As the case study shows there are several issues which could be improved: training methods, the salaries of the salespeople (and their rewards), the division of the country in districts, the vacancies...

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