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Case study of Penang mutiara
Author: dolinda
 

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Language:
English
Pages:
5 (standart text format)
Type:
Essay
Category:
Miscellaneous
Published:
29.08.2006.
File size:
15 Kb
Paper ID:
106441

Extract from paper:

Question 1. Describe how you think Wernie Will
a)make sure that the way he manages the hotel is appropriate to the way it competes for business
For get a biggest development, and get more success, Penang Mutiara has to:
- Expand its business in other areas to acquire more market shares against other high-class and strong competitors in the whole Asia region, or even in the world;
- Offer the differentiation, high standard quality and characteristic hotel services, and comfortable environment for customers.
- Pitch itself as an "up-market" end hotel business that targets customers are thos...

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