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Business & Commerce
Marketing & Advertising
Work details
Define Marketing MKT 421
Author: cearnest
 

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Language:
English
Pages:
2 (standart text format)
Type:
Essay
Category:
Marketing & Advertising
Published:
30.08.2006.
File size:
4 Kb
Paper ID:
442414

Extract from paper:

Defining marketing is not an easy task. Most people think that marketing is just advertising. It is true that advertising is a part of marketing. But marketing is much more then just advertising. In this paper several different difinitions of marketing will be stated. Based on these difinitions we will explain the importance of marketing for organizational success. Then we will provide three examples that support this organizational success.
Defining marketing is basically moving product from the producer to the consumer. The American Marketing Association suggests that marketing is "the p...

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