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Categories
Business & Commerce
Marketing & Advertising
Work details
Consumer Behavior Paper
Author: cearnest
 

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Language:
English
Pages:
2 (standart text format)
Type:
Essay
Category:
Marketing & Advertising
Published:
30.08.2006.
File size:
6 Kb
Paper ID:
261061

Extract from paper:

In this paper we will define consumer behavior and how marketing is related to consumer behavior. We will also select a purchase we made recently and describe in detail how each of the 4 P's (product, price, promotion, and place) affected our purchasing decision.
Consumer behavior is the study of how people buy, what they buy, when they buy and why they buy. It is a subcategory of marketing ends elements from psychology, sociology, sociopsychology, anthropology, and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies character...

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